With the introduction of the Fisker Karma, the world's first luxury plug-in hybrid, Fisker Automotive, is poised to change the landscape of the automotive industry. In the past, being eco-conscious often meant sacrificing something for the greater good of the planet. But with the Fisker Karma, luxury automobile consumers will have the ability to buy an environmentally friendly vehicle without sacrifice – a vehicle that will still deliver the superior style and luxury they are accustomed to.

Taking a novel approach to merging beauty and style with an environmental
conscience, the Fisker Karma will offer consumers the ability to drive the car
emission free for up to 50 miles a day, provided the car is charged every evening.

It's feasible that if consumers follow this daily routine, they will only need to fuel the car but once a year. This means it will not only cut down on pollution and global warming, but on a consumer’s gasoline budget as well.

The Fisker Karma is proof that environmental cars don't need to compromise on style and luxury. The Fisker Karma features a cutting-edge plug-in hybrid technology, penned as Q DRIVE, developed by Quantum Technologies exclusively for Fisker Automotive. This Q DRIVE technology will provide a base for all future derivatives from Fisker Automotive.

The Karma's Q DRIVE configuration consists of a small petrol engine that turns
the generator, which charges the lithium ion battery pack, powering the electric
motor and turning the rear wheels.

Statistics show that the majority of pollution from automobiles occurs on consumers' daily commute to and from work or dropping the kids off at school. Currently, more than 60% of Americans and Europeans are driving less than 50 miles on their daily commute. If this 60% of commuters would drive a plug-in hybrid like the Fisker Karma, we could see the fastest possible reduction both in oil consumption and emissions - all without sacrificing their daily driving habits.

The Fisker Karma will offer partly self-contained climate control, as consumers will
have the option to purchase a full length solar roof that will help charge the car and provide cooling for the interior cabin while the car is parked. Additionally, FiskerAutomotive will offer consumers an option to purchase a set of solar panels for their roofs or garages where they can generate electricity during the day to charge the car overnight…again cost and emission free.

The first of its kind four-door plug-in hybrid premium sports sedan will have a starting price of $80,000 (around £40,000). Initial deliveries of the Karma will commence in the 4th quarter of 2009 with annual production projected to reach 15,000 cars.