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The Honda Racing F1
Team has launched a new initiative to help raise awareness of
environmental issues. In place of advertising and sponsor logos
that have dominated F1 cars for decades, the RA107 F1 car will simply
feature a huge image of the earth. The new livery is a call to action
for fans, sponsors, customers and members of the public to help address
global environmental issues.
There will also be the
opportunity for members of the public to have their names on the car.
Fans can make a pledge to change their lifestyle to improve the
environment and make a donation to an environmental charity. In return,
their name will form a tiny individual pixel on the F1 car, which will
help build the image of planet earth. Each name will be visible under a
microscope on the car and on the website when making the pledge.
“We’re not saying F1 is
‘green’,” says John Kingston, Environment Manager, Honda (UK). “But the
fans can really make a difference. If just one per cent of the people
who watch Formula 1 were to change one light bulb for an energy saving
one, this would save 38,000 tonnes of CO2 – the same amount
of carbon emissions produced by the Honda Racing F1 team over three
seasons."
The Honda Racing F1
Team will work closely with global environmental charities to develop
Honda’s existing environmental ethos within the world’s most high
profile motor-sport.
“Climate change is
probably the single biggest issue facing the global community and F1 is
not immune from it,” says Nick Fry, Chief Executive Officer, Honda
Racing F1 Team. “On the contrary, we believe that F1, with its huge
global profile and cutting edge technology, can play an important role
in not only highlighting the issues, but also playing our part in
developing solutions. We hope that in raising awareness we will
encourage members of the public to come together and help take on the
challenge of climate change."
“Honda constantly
strives to be innovative in both its technology and its thinking and to
sincerely respond to the demands of customers and society,” says
Yasuhiro Wada, Chairman, Honda Racing F1 Team and General Manager, Honda
Motor Company. “Honda has always made great efforts to contribute to the
preservation of the environment in its corporate activity. We hope this
new initiative for Honda in F1 will help to further stimulate awareness
and interest across the world for these important environmental issues."
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