Honda's President Takeo
Fukui announced that hybrid cars will account for 10 per cent of Honda's
global car sales by 2010, further strengthening the company's
long-standing commitment to hybrid technology which began nine years ago
with the launch of the ground-breaking Honda Insight.
To achieve this within the
next two years, Honda has committed to building two new hybrid models in
addition to the existing Civic Hybrid:
Honda’s effort to reduce its environmental footprint
- In addition to Civic Hybrid, Honda
will introduce a new dedicated hybrid vehicle in 2009. The new
dedicated hybrid vehicle will be equipped with a newly developed
lightweight and compact IMA (integrated motor assist) system and
offered at a more affordable price level base on Honda’s efforts to
significantly reduce cost. The worldwide sales plan for this vehicle
is approximately 200,000 units annually.
- A new sports hybrid, based on the
CR-Z introduced at Tokyo Motor Show, will be sold globally. With
this enhanced hybrid product lineup, Honda envisions that hybrid
models will account for approximately 10% of Honda’s global
automobile sales by around 2010.
- The second-generation i-DTEC
engine will first be installed to models for European markets in
2008, North America in 2009, and Japan will follow.
Fuel Cell Vehicle
and Home Energy Station
- In November 2007, Honda debuted an
all-new fuel cell vehicle, FCX Clarity. Lease sales of FCX Clarity
will begin in summer 2008 in the U.S. and fall 2008 in Japan. In
addition to achieving the ultimate clean operation, Honda will offer
new value and attractiveness such as future-oriented design and the
joy of driving which can be achieved only with fuel cell vehicles.
- In the U.S., Honda has begun
experimental operation of the fourth-generation Home Energy Station
which is designed to provide fuel for a hydrogen-powered fuel cell
vehicle, as well as cogeneration functions for the home. Honda will
continue to advance this technology to achieve a CO2-free society in
In October 2007, the new solar cell
production plant of Honda Soltec began operation. The annual
production is expected to reach the full capacity rate of 27.5
megawatts (an equivalent amount of electricity to power
approximately 9,000 houses) by spring 2008.
- Sales of solar cells will be
accelerated by increasing the number of distributor locations from
the current 80 locations to more than 200 locations within 2008.
Moreover, Honda Soltec will establish its business with an eye
toward global expansion of sales.
efforts in Japan to strengthen the core characteristic that make