The Toyota Prius has earned many plaudits worldwide since its launch in 2004, but its latest accolade demonstrates the high esteem in which it is held by the most demanding of judges – owners.

The hybrid power Prius is the top-ranked individual model in the 2007 J.D. Power and Associates customer satisfaction study. To be precise, it is placed equal first, alongside the Lexus IS, another Toyota group model.

 

Prius emerged victorious from the independent study of thousands of UK motorists driving vehicles registered between September 2005 and August 2006.

The annual customer satisfaction index surveys motorists on four principle areas: the quality and reliability of their vehicle, service satisfaction, vehicle appeal and value for money. Toyota’s points score was up on 2006 and maintained its fourth place overall among manufacturers.
 
Miguel Fonseca, Toyota (GB) Managing Director, said: “This is further proof that Prius, and hybrid in general, has been accepted by the motoring public as the car of the future that delivers today. Irrespective of the great technical achievement of Prius, it needs to succeed as an everyday car for real-world experiences of drivers. We always knew it could and this endorsement by existing owners is evidence they appreciate how Toyota is succeeding in delivering cleaner, more fuel efficient motoring without compromising the performance, convenience and reliability they demand.

“Overall the results demonstrate Toyota’s all-embracing commitment to the highest levels of service to our customers as well as to quality, reliability and high driver appeal in all our products.”