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BMW’s award-winning EfficientDynamics
programme has been honoured with a global brand. A jury consisting of 47
motor journalists from 24 countries has awarded the BMW 118d, a model
that displays all facets of EfficientDynamics, with the “World Green Car
of the Year” at the New York International Auto Show 2008.
Judges of the World Car of the Year
Awards praised BMW and its 118d for offering buyers a model with a range
of innovative technologies that reduce fuel consumption and cut CO2
emissions as standard. The three- and five-door BMW 118d record an
impressive 62.8mpg on the combined cycle with CO2 emissions
of just 119g/km – putting it into the Band B category for Vehicle Excise
Duty. The BMW 118d now costs just £35 a year to tax.
To help it achieve these impressive
figures, EfficientDynamics technologies such as Brake Energy
Regeneration, Auto Start-Stop and Electric Power Steering are employed
to cut fuel bills and emissions. An optimum gearshift change indicator
is included to encourage economical motoring.
Tom Purves, Chairman and CEO of BMW of
North America, said: “BMW is very excited that the BMW 118d with
EfficientDynamics won the World Green Car title. The measures that we’ve
implemented within our EfficientDynamics strategy into every BMW mean
that we’re able to provide customers with the driving pleasure they
expect from a BMW, while still meeting the stringent requirements for
fuel-efficiency and low emissions.”
Judges of the World Car awards
previously presented BMW with the World Car of the Year honour for the 3
Series model range in 2006. This time the BMW 118d was chosen ahead of
10 other environmentally friendly production vehicles for the World
Green Car of the Year. The Mercedes Benz Smart fortwo cdi and the
Volkswagen Passat 1.9 TDI were the two other top three contenders. |