Hot on the heels of yesterday’s visit by Gordon Brown to the British International Motor Show where he was one of the first to see the array of environmentally friendly new cars on offer, comes further evidence demonstrating the industry’s commitment to provide a range of solutions to tackle climate change. The simplest way for consumers to compare the carbon footprint of new cars is by looking at the colour-coded label on display in the showroom. The energy-style colour banding, as used on ‘white goods’ such as fridges was introduced by the motor industry on a voluntary basis in 1995 and is now a familiar sight in dealerships up and down the country.

The results of a survey carried out in June by the Low Carbon Vehicle Partnership were today announced at a conference held at the Show when it was revealed that the label was being used in 93% of car dealerships.

“There is no mystery surrounding new car CO₂ tailpipe emissions – quite simply, low carbon cars use less fuel. There is a simple link between lower emissions and lower running costs,” said Paul Everitt, SMMT chief executive. “The colour-coded label on display at the point of sale represents the simplest method of giving consumers the information needed to make a lower carbon choice.”

Environmental information based on official independent simulated test results is detailed on the label, displaying the link between fuel consumption and CO₂ emissions.

Key points to consider when looking to purchase a new car are:

• Lower CO₂ cars contribute less to climate change
• Low CO₂ cars use less fuel
• Choosing a lower CO₂ model will save you money
• Lower CO₂ emitting cars enjoy tax benefits
• Whatever your needs there will be lower carbon choices within each segment