With a starting price of just £7,900 OTR, the new Fiat 500 represents outstanding value for money and positions the car well below its benchmark rivals. At the top end of the range, a highly specified version with a larger engine costs only £10,700 – an OTR price that includes air conditioning and alloy wheels as standard.

Available with a choice of three frugal, ultra-low emissions, Euro 5-ready engines: 69 bhp 1.2-litre and 100 bhp 1.4-litre petrol, or 75 bhp 1.3-litre MultiJet turbodiesel, the new Fiat 500 can be ordered in three different trim levels – Pop, Sport and Lounge.

Standard equipment in the entry-level Pop includes ABS anti-lock brakes with EBD, driver, passenger, side and driver’s knee airbags, radio/CD/MP3 player, power steering, electric mirrors, colour coded bumpers and chrome-plated door handles. The extensive options list includes ESP, glass sunroof, metallic paint and parking sensors.

Sport and Lounge versions start at £9,300, while specifying a larger engine in any trim level adds £1,400. Standard equipment on both Sport and Lounge versions includes the Blue & Me^TM hands-free media system, air conditioning and 15” alloy wheels. Sport specification includes a rear roof spoiler, fog lights, sports interior and dark tinted rear windows, while Lounge trim includes a split, folding rear seat and fixed glass roof.

The simple pricing structure means that any combination of car is possible – customers simply start with a 1.2 Pop and add £1,400 for a more powerful engine, £1,400 for a higher trim level, or £2,800 for any combination of both. A huge list of style options – created specifically to offer customers wide-ranging opportunities for personalising the interior and exterior of their vehicles – is also available.

The Fiat 500 goes on sale in January 2008.