Customers driving pre-2007 model year cars or who exceed the 45,000 miles on 2007 model year vehicles will now be able to offset their emissions. Climate Care will invest in a portfolio of projects that is fully transparent, independently assessed and effective. Customers will have the option to offset either 15,000 miles or 45,000 miles, which equates to approximately one or three years’ use respectively.
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Using an
online calculator developed for Land Rover
customers, an offset figure is generated
based on fuel type, number of cylinders,
transmission type and the mileage to be
offset. The scheme will complement the industry leading CO2 offset programme introduced last September on 2007 model year vehicles where the first 45,000 miles are offset as standard in the UK.
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In addition to offsetting vehicle emissions, Land Rover also offsets the CO2 generated by production operations at its two manufacturing facilities in Britain.
Land Rover’s main
offset programme is overseen by an independent Board
of Governance. Board members include the former
government adviser and diplomat, Sir Crispin Tickell,
one of the first people to raise awareness of
climate change, and Dr Sally Uren, the director of
the Business Programme at the sustainable
development charity, Forum For The Future.
Land Rover’s ultimate goal is CO2
neutrality with investments being made in renewable
energy projects such as wind and hydro, technology
change and energy efficiency.
Land Rover’s CO2 Offset Programme is part of an integrated approach to reducing its impact on the environment. The company is developing new technologies, including hybrids, and its engineers are at the forefront of a £700m investment in future technology.
Phil Popham, Land Rover’s Managing Director, said, “Land Rover takes its responsibility to the environment seriously and demand for a voluntary offset scheme shows us owners share our commitment. This programme will enable them to make a difference now and will be of real benefit to communities, the environment and wildlife.”
