Mazda Kiyora, a lightweight, next generation, urban compact concept car, will be revealed at the 2008 Paris International Motor Show.

Mazda Kiyora (meaning ‘clean and pure’ in Japanese) represents the harmony between driving pleasure and environmental and safety features in line with Mazda’s long-term technology development vision, “Sustainable Zoom-Zoom”.

The concept of “Kiyora” helped the designers to imagine a city car cutting cleanly through an urban landscape, with water as the design theme. Equipped with Mazda’s next generation 4 cylinder direct injection engine and featuring the company’s unique Smart Idle Stop System, the car achieves excellent fuel economy and low CO₂ emissions. The improved aerodynamic performance of Nagare design also contributes to these factors.

The new Mazda concept car is based on an all-new platform designed to maximise weight reduction and a high level of safety, in pursuit of enhanced driving pleasure. It also features an interior design and new functions that support a youthful lifestyle.

Joining the Mazda Kiyora concept car on Mazda’s stand at the Paris show, the Mazda MX-5 facelift will make its world debut, together with the Mazda6 equipped with Mazda’s newly developed MZR-CD 2.2-litre turbo diesel engine, and the Mazda2 powered by a MZ-CD 1.6‑litre diesel.