These are the key findings from in depth interviews carried out by Liberty Electric Cars, among visitors to the Eden Project ‘Green’ Car Show.
Sixty-five per cent of respondents said that they would be prepared to pay up to 30 per cent more, for a zero emission electric car which addresses global warming by eliminating car exhaust. However 45 per cent said that they would not be willing to downsize to a small ‘city’ car with less performance, in order to go ‘green’.
Barry Shrier, CEO of Liberty Electric Cars, which is developing the world’s first zero emission electric Range Rover said: “The product development message is clear. As car buyers move to more environmentally-friendly technologies they want the best of both worlds; cars that deliver on performance, safety, functionality and style, without the high cost to the environment.”
Fifty-five per cent expected an electric car to have a driving range greater than 100 miles. The Liberty Electric Range Rover will travel for over 200 miles, or further with its on board generator.
When asked what would be the ‘clean’ fuel of the future, electric power was most people’s first choice.
Liberty electric cars will incorporate state of the art energy storage and management systems, which the company will also offer to other vehicle manufacturers, commercial fleet operators and emergency response organisations.
The Liberty Range Rover will power its way through 200 miles before needing a charge, and some models will carry on board range extending generators. Costs will range between £95,000 and £125,000 depending on model and specification.
