True to its philosophy, smart is supporting the Live Earth concerts and “Save Our Selves – SOS” campaign against global warming launched by Founder Kevin Wall and Partner former U.S. Vice President Al Gore.

Smart is providing the official shuttle service for all artists and other celebrities participating in Live Earth on 7 July 2007.

“This vehicle combines like no other a modern lifestyle and individual mobility with environmental protection. We are therefore happy that the smart which boasts the lowest CO₂ emissions of any vehicle on the market will support the Live Earth concerts and the SOS campaign.” said Dieter Zetsche, Head of Mercedes Car Group.

The smart fortwo diesel is the world champion in low CO₂ emissions, releasing only 88 grams of CO₂ per kilometre driven. It is also the world’s only mass production vehicle that actually consumes only three litres of fuel per 100 kilometres.

“Live Earth will unite people from across all continents to spur action against the climate crisis from individuals, corporations and governments,” Al Gore said. “Live Earth will spread our call for action to address the climate crisis to millions of Germans, Europeans and people worldwide.”

The objective of the Live Earth concerts is to mobilise more than two billion people to play an active role in climate protection. The nine concerts will offer a total of 24 hours of live music at venues in Sydney, Tokyo, Shanghai, Johannesburg, Istanbul, Hamburg, London, Rio de Janeiro and New York. They will be broadcast in more than 120 countries on TV, the radio and the Internet.

The events will feature performances by internationally renowned rock and pop stars including The Police, Madonna, Genesis, Bon Jovi, The Red Hot Chili Peppers and Sheryl Crow.

The smart fortwo has won over nearly 800,000 customers in 36 countries since it was first launched in October 1998. The new smart fortwo goes on sale in the UK in September and will become available in the U.S. for the first time in 2008.