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Round the world in 14 weeks:
before their group appearance at
the 2007 Bologna Motor Show,
Volkswagen sent the New Small
Family on a whistle-stop tour
around the world. Today it’s
showdown in Italy as the three
Up! concept vehicles are
revealed side by side for the
first time as ambassadors of a
new range and as a family.
“For both my team and for me, it
was a dream to design these
concept vehicles" confirmed
Walter de Silva, Chief Designer
of Volkswagen Group, at the
start of the press conference,
“because these cars embody the
emergence of a new era. Anyone
looking at the New Small Family
will immediately see how
friendly and neat these
Volkswagens are. Cars of this
sort are fun. No explanation is
needed - they speak for
themselves.”
Before their joint debut in
Bologna, Volkswagen sent the New
Small Family on a whistle-stop
tour around the world, starting
at the IAA International Motor
Show in Frankfurt on 10
September with the two-door Up!.
Just six weeks later, the larger
Space Up! microvan made its
debut in Tokyo – they
impressively demonstrate how
every millimetre of space can be
exploited using intelligent
packaging while at the same time
creating an emotional design.
Twenty days later and 9,000 air
kilometres further eastwards,
Los Angeles was presented with
the third variant of the New
Small Family – the zero-emission
Space Up! Blue van. The response
was extremely positive all
around the globe.
That was perhaps also “because
every Up! also demonstrates
commitment to protecting our
environment” according to Dr.
Ulrich Hackenberg, Board Member
with responsibility for
Technical Development at
Volkswagen. “After all,
extremely clean petrol and
diesel engines and electric
motors will be working in the
backs of these cars.”
Up! – Two-door city specialist
vehicle offering more space and
fun for four
Space Up! –
Four-door microvan with maximum
variability
Space Up! Blue – Zero emissions
thanks to electric engine and
fuel cells |