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This spring the all-new Mazda
CX-5 will go on sale in the UK.
It is the first car to be
designed, engineered and built
using Mazda’s SKYACTIV
technology, offering customers
an enjoyable and fun driving
experience as well as solid
environmental credentials.
The range of SKYACTIV
technologies allows Mazda to
build petrol and diesel cars
that deliver class leading fuel
consumption and CO2
emissions without compromising
performance or handling. This
significantly reduces the cost
of motoring for customers and
responds to the environmental
needs that are now a key factor
in choosing a new car.
It
is not just the customers who
will benefit from SKYACTIV
technology, it has numerous
benefits for dealers as Peter
Allibon, Sales Director for
Mazda UK, explains. “SKYACTIV
is a really exciting prospect,
it allows Mazda to offer an eco
solution to all customers in
cars that are also
fun-to-drive. By introducing
SKYACTIV technology to all sixth
generation Mazda vehicles,
starting with CX-5, everyone can
drive an environmentally
friendly car, not just those who
are prepared to pay the price
premium charged by other
brands. That is a good
marketing position for our
dealers.
“Currently, we compete in about
60 percent of each segment we’re
in – for example we have never
been able to offer a diesel
automatic – so we have been
unable to provide a solution for
certain customers’ needs.
SKYACTIV technology introduces
diesel automatic to the range
and along with other technical
advances it will enable us to
get into sub-segments of
different categories and will
take the Mazda brand to a
different level.
“SKYACTIV technology is
traditional and familiar
technology so dealers do not
need to invest in extra
technician training or expensive
service tooling as they would
for hybrid and electric
vehicles.
“Recently, a group of 16 Mazda
dealers attended a series of
SKYACTIV technology workshops
and drove prototypes featuring
SKYACTIV technology. The
dealers were all very impressed
and excited by the technology.
Times are really tough for the
industry right now, so this will
be a welcome introduction; those
brands seeing success right now
are the ones with new product,
so Mazda’s SKYACTIV technology
and the all-new Mazda CX-5 will
transform the brand and be
phenomenal for the network.
“The first question that dealers
ask with new technology is what
will it cost? The all-new Mazda
CX-5 will allow Mazda to compete
directly with Ford Kuga and
Toyota RAV4, while offering
efficiencies that rival much
higher priced hybrid vehicles.
“BMW’s Efficient Dynamics is the
closest to our SKYACTIV
technology but customers pay a
premium for an Efficient
Dynamics derivative over the
standard car.
“Owing to low CO2
emissions and a competitive
price position, Mazda will
deliver reduced benefit in kind
tax bills for company car
drivers. Plus residual values
are expected to be strong adding
to the fleet appeal for Mazda’s
sixth generation of vehicles.
“Mazda is a niche brand and
SKYACTIV technology fits very
well with our brand proposition.
We can now present a genuine
alternative to buyers without
the compromise of hybrid and
electric vehicles,” concludes
Allibon.
For in-depth information the
Mazda SKYACTIV technology site
is available at
www.mazdaskyactiv.co.uk |
