The world’s premier sporting
honours event is being held
next week in central
London. Hundreds of the
world’s sporting superstars
will attend to support
Laureus’ annual celebration,
and Mercedes-Benz UK is
helping them arrive on time,
in style, and in the most
efficient way possible.
The company is providing a
fleet of cars and coaches
which feature BlueTEC
emissions-reduction
technology. BlueTEC
technology reduces emissions
– particularly nitrogen
oxides – from diesel
vehicles.
In addition to Mercedes-Benz
Tourismo and Setra TopLine
luxury coaches,
Mercedes-Benz UK is
providing a fleet of
primarily S 350 BlueTEC
luxury saloons to transport
VIP guests to the Awards at
Central Hall, Westminster,
London. These advanced
limousines are fitted with
the world’s cleanest diesel
technology. S 350 BlueTECs
already meet the tough EU6
emissions standards,
scheduled to be introduced
across Europe in 2014.
An ECO start/stop function,
fitted as standard, helps to
improve the efficiency of
the luxury class saloon even
further. With a combined
consumption of 45.6mpg, the
S 350 BlueTEC improves on
the figures of its
predecessor by nine percent.
CO2 emissions
have dropped to 164 grammes
per kilometre.
The ECO start/stop system
developed by Mercedes-Benz
switches the engine off when
the vehicle comes to a
standstill – for example at
traffic lights. The engine
then immediately starts
again as soon as the driver
takes his foot off the brake
pedal. Thanks to the
intelligent control system,
all of the vehicle's
functions and comfort
systems continue to operate
during the stop phase.
Luxury isn’t sacrificed at
the economy altar, though.
All BlueTEC S-Classes retain
the cosseting air-sprung
ride, and spacious cabins in
which passengers can stretch
out and relax in comfort,
whether they appear in the
sports section, or simply
read the papers.
Additionally, Mercedes-Benz
UK is using the Laureus
World Sports Awards as part
of its ongoing trials of the
Vito E-CELL Traveliner – an
all-electric people carrier
capable of transporting nine
people in near-silence, and
zero local emissions. This
prototype is based on the
innovative Vito E-CELL panel
van which launched in the UK
at the end of 2011.
The Laureus Foundation funds
and promotes sport as a tool
for social change. It is a
global leader in research,
expertise and best practice
in supporting grassroots
programmes. Established in
2000 and based in London,
Laureus currently supports
91 community grassroots
sports projects around the
globe. 10 of these projects
are in the UK (London (5),
Manchester, West Midlands
and Belfast)
Marcus Breitschwerdt,
President and CEO
Mercedes-Benz UK commented:
“We’re delighted that London
is hosting this year’s
Laureus World Sports Awards,
and are proud to be playing
a part in the celebrations.
“Our very own ‘team of
efficiency champions’ have
an important part to play on
the big night of course –
it’s up to us to ensure that
the stars arrive on time,
and everyone celebrates what
was an incredible year for
sport in 2011.”
How BlueTEC works
The BlueTEC system injects
AdBlue®, an aqueous urea
solution, into the exhaust
flow. The resulting chemical
reaction releases ammonia,
which in turn converts up to
80 percent of nitrogen
oxides into harmless
nitrogen and water in the
downstream SCR Selective
Catalytic Reduction
catalytic converter.
