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Nissan has revealed the first
details of a head-turning
hatchback concept which previews
the company’s next mainstream
B-segment contender, to be sold
alongside the Micra city car and
innovative Juke crossover.
Called INVITATION, the dynamic
concept – which will be unveiled
at this year’s Geneva
International Motor Show– shows
some of the innovation and
excitement promised for the new
model, which is due to be
launched in the UK from 2013.
Design dynamism
INVITATION is an energetic
design, bringing fresh style,
innovation and excitement to the
mainstream market. The clean
fluidity of the silhouette hints
at its dynamic potential and
showcases class-leading
aerodynamics for enhanced
efficiency.
The side of the car is dominated
by a distinctive character line,
known internally as the ‘Squash
Line’, which adds a powerful
dynamism to its profile with
distinctive sculpted front and
rear wings giving INVITATION a
confident stance.
Inside, a refreshingly open
cabin combines practicality and
modernity with impressive levels
of quality and purposeful
technology features.
François Bancon, Deputy Division
General Manager of Product
Strategy and Product Planning
Division, said: “The name we
have given to this concept is
self-explanatory. It is designed
to be inviting thanks to its
sensuous exterior design and
generous and comfortable
interior space, cleverly
packaged within compact overall
dimensions.”
Class-leading
performance and efficiency
Combining advanced engine
technology, Nissan’s acclaimed
lightweight platform and an
aerodynamically efficient body
mean INVITATION achieves
class-leading levels of fuel
efficiency and emissions. Nissan
is aiming for an ultra-low CO2
emission target of under 100g/km
for the most frugal model and
with all versions eligible to
wear Nissan’s Pure Drive
badge.
At
the same time, responsive agile
handling will ensure that when
it comes to driving dynamics,
INVITATION will compete with the
top performers in the segment.
Advanced safety
technology
But INVITATION is more than just
a great looking car that’s fun
and frugal to drive. The concept
packs some of the most advanced
technology ever seen in the
B-segment, all of which is
designed to ensure the car is as
safe as possible.
Among the features is Nissan’s
advanced Around View Monitor
(AVM) safety technology – seen
for the first time on a
B-segment car – which makes
reversing and parallel parking
as stress-free as possible. In
addition, INVITATION also
incorporates the Nissan Safety
Shield Technologies, which
interacts with the driving
environment keeping the driver
aware of what is happening
around the car.
INVITATION’s combination of
energetic exterior style,
thoughtful interior, advanced
safety features and
class-leading emissions, fuel
economy and dynamic performance
demonstrates Nissan’s commitment
to offering innovation and
excitement to all car buyers, no
matter what type of car they are
looking to buy. |
