Aston Martin’s new luxury city car; Cygnet – which will go into
production in 2011 - is making its global debut at Harrods in
Knightsbridge, the world's most prestigious department store.
Occupying a prominent position in the store’s iconic Brompton Road
window display in central London, Cygnet is perfectly placed in the
heart of the city, an ideal spot to experience this ultra-compact, high
luxury city car in its production-ready form for the very first time.
Aston Martin's characteristic design language is clearly referenced
in Cygnet’s compact two-door body. Signature details like the famous
aluminium grille, side strake and inverted rear lights create a
distinguished, neatly-proportioned form and a discretely stylish
statement. Painted, trimmed and assembled by the same technicians and
craftspeople that create Aston Martin’s award-winning range of sports
cars, Cygnet is the ultimate way to explore the contemporary city.
Cygnet is highly appropriate for the environment for which it has
been designed. With ample performance and manoeuvrability for urban use,
it is light, compact and fuel-efficient yet also capable of carrying up
to four people, all while providing Aston Martin's
accomplished levels of luxury, comfort and quality. Cygnet, the tailor
fit solution for the city, will help drive Aston Martin into an exciting
future.
Harrods is a suitably central location for this important debut.
Located in the heart of Knightsbridge, the celebrated store has been at
the forefront of luxury retail since it was founded in 1849. Offering
the finest merchandise from this most prominent of London locations, as
well as from satellite sites around the world, Harrods provides
unrivalled choice and a bespoke personal service that attracts loyal
customers as well as a host of international visitors.
Harrods has over 360 departments, spread over seven floors of its
iconic Knightsbridge building. The store's vast selection of merchandise
ranges from international haute couture to cutting edge technology, as
well as an unrivalled choice of exquisite food and drink in the world
famous Food Halls. Harrods also offers exclusive services including By
Appointment Personal Shopping and Beyond to provide a total lifestyle
experience. The Harrods ethos of ‘anything is possible’ sets out to
surpass the desires and expectations of its customers.
The Aston Martin Cygnet will go into production in 2011 at the
company’s global headquarters in Gaydon, Warwickshire in England. The
car will be the eighth major production car Aston Martin has introduced
at its state-of-the art facility since 2004, offering further evidence
of the company’s ongoing commitment to British manufacturing, backed-up
by a dedicated local workforce and supplier network.
Cygnet will be available to view at Harrods until Saturday 11th
December with the car on sale now through Aston Martin’s European
dealership network.
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