Fisker Automotive, the California
manufacturer of elegantly designed, premium plug-in hybrid
electric vehicles, will debut the first factory-built Karma at
the 2010 Paris Motor Show. Fisker will also announce details
about the expansion of its prestigious global importer network,
as well as the addition of unique images to its game-changing
international marketing campaign.
The Fisker Karma plug-in hybrid
redefines the luxury category with exhilarating performance,
superior comfort and unparalleled sustainability.
Designed by company co-founder,
CEO and executive design director Henrik Fisker, the four-door,
four-passenger Karma offers luxury car buyers a truly
responsible alternative to traditionally-powered vehicles by
combining exotic car styling with advanced powertrain technology
that delivers better efficiency and lower emissions than today’s
best hybrids.
Mr. Fisker is responsible for
designing some of the most iconic and desirable luxury sports
cars of the modern era, including the Aston Martin V8 Vantage,
Aston Martin DB9 and BMW Z8.
Fisker Automotive has led the
auto industry in the development of luxury plug-in hybrids since
introducing the Karma as a concept in January 2008, just months
after the company was established. With that introduction the
dynamic auto maker created a new market segment and will be the
first in the world to have such a car to market.
“We had a chance to change the
premium vehicle segment with a new kind of vehicle and a new
brand that appeal to consumers who are passionate about the
environment, and who wish to drive a beautiful car that reflects
their desire to lead a lifestyle of responsible luxury.” Fisker
said. “We are very excited to be introducing the first
factory-built Karma luxury plug-in hybrid in Paris, a city known
for inspiring its own passions.”
The Fisker Karma plug-in hybrid
represents the future of the automobile. Inspiration from
nature’s harmonious balance can be found in every element of the
car’s design for a pure, clean styling that celebrates timeless
beauty. What’s more, the 300 kW (403 hp/408 PS) Karma reaches
100 km/h in 5.9 seconds and a top speed of 200 km/h, yet can
achieve an annual average economy of 2.4L/100 km (100 mpg) and
emissions of just 83g/km.
Such a stunning combination of
style, power, luxury and efficiency affirms Fisker Automotive’s
belief that fast, beautiful cars can still be green.
