Ford will unveil a
head-turning concept car at the 2009 Geneva Motor Show, to express the
design direction for its next generation of global C-cars.
The iosis MAX
features striking exterior and interior treatment based on a fresh
interpretation of Fordís kinetic design form language. It is a dynamic
Multi Activity Vehicle (MAV) and showcases new levels of efficiency and
flexibility. iosis MAX showcases new door opening concepts,
lightweight materials, advanced aerodynamics, and a preview of the
European development of Ford's global EcoBoost petrol engine technology
coming in 2010.
ďThe iosis MAX
marks the next stage in the evolution of kinetic design, and showcases a
number of affordable engine technologies that will make a difference to
the environment and our customersí pockets,Ē says Martin Smith, Ford of
Europeís Executive Design Director.
featured in the iosis MAX extends to its powertrain, which
showcases efficient technologies coming in future Ford vehicles to
demonstrate how reduced fuel consumption and CO2 emissions
can be achieved without compromising dynamic performance.
Power is provided
by a 1.6-litre 180PS four-cylinder petrol engine from Fordís new
EcoBoost engine family. Ford EcoBoost engines feature turbocharging and
direct injection technology to deliver fuel economy up to 20 per cent
better than conventional petrol engines with a similar power output.
The 1.6-litre EcoBoost unit in the iosis MAX is further
optimised through the use of a new Ford Auto-Start-Stop system,
intelligent alternator and six-speed Ford PowerShift double-clutch
automated manual gearbox with ratios tailored to deliver maximum fuel
efficiency. Simulations predict that the concept vehicle could achieve
The next 18 months
will see some exciting new models with clean and affordable technologies
arriving in the Ford of Europe range. EcoBoost engines will be
progressively introduced to Fordís European product range from early