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The MG ZERO concept car has been
unveiled to the world's media
today as one of the stars of the
Beijing Automotive Show, now one
of the world's most important
automotive events.
The MG ZERO Concept car has been
developed by MG Global Design
team, led by British MG Design
Director Anthony (Tony)
Williams-Kenny, based in
Birmingham.
At
around 4m in length, the MG ZERO
concept previews the design
direction of the brand and
demonstrates how MG can expand
into this high- volume sector of
the market. MG ZERO reflects the
latest trends in the market for
vehicle size, styling and
technology and is designed to
show how MG will offer products
that will appeal to a wide
audience across the global
market.
MG
Zero also demonstrates the
design and engineering
capabilities of SAIC by
showcasing a number of
innovative features. The bold
interior has clean and simple
lines with high contrast flashes
of accent colour. It uses the
latest technology touch screens
to allow occupants to interact
with the world around them and
features a striking ‘floating
console' design around the
driver.
The high-tech materials are draw
inspiration from ultra
high-performance sports
equipment and there is highly
innovative use of interior
lighting features to create real
emotion in the cabin. The bold
red-coloured illumination adds a
touch of drama.
Commenting on the exterior
style, Design Director Tony
Williams said " This concept
shows a bold, individual soul.
The bonnet is formed around the
famous octagonal badge, the
graphics flow into striking
lamps and the large lower grille
completes the confident, sporty
character. The body-side has a
strong shoulder, a dynamic
scalloped feature in the doors
and flared arches to give a wide
stance and strong road presence.
The feature lines have been
designed to give a strong
relationship to the wheel arch
demonstrating the fun nature of
the cars dynamics."
MG
ZERO also explores the
integration of the latest
communications technology in the
vehicle and in addition to the
interior systems, it features a
fun communications system on the
exterior of the rear!
Guy Jones, MG Motor UK Sales and
Marketing Director summarised by
saying "MG Zero is crucial to
the development of the brand
globally, as it gives clear
direction for the future beyond
the current products. We are all
proud to see our
British-designed vehicle wearing
the MG badge creating such an
impact in Beijing. With the MG
TF back in production in
Birmingham, sales increasing and
the MG6 coming at the end of the
year, the MG ZERO has come at
the perfect time to build
further awareness and interest
in the brand here in the UK."
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