The first Peugeot i0n car is delivered in the UK

Since launch in September 2007 over 900,000 308 models have been sold worldwide.  In the UK over 84,000 vehicles have been sold, making it the second most popular Peugeot model.

The New Peugeot 308 is being launched onto the UK market integrating all the latest Peugeot styling elements already seen on the Peugeot 508 and the SR1 Concept Car.  The new Peugeot 308 will be available in three body styles; Hatchback, CC and SW, and four multi-model trim levels; Access, SR, Active and Allure. A range topping hatchback and CC THP 200 model will also be available in a single GT trim level.

A new look at the front with the latest LED headlamps and running lights gives the New Peugeot 308 an elegant and modern look.  All the dynamic and emotional strengths of the original Peugeot 308 have been retained and strengthened further with the introduction of more efficient engines and Peugeot’s innovative micro-hybrid e-HDi Stop & Start technology.

Peugeot’s micro-hybrid e-HDi Stop & Start technology is the latest generation technology and combined with Peugeot’s class leading 1.6 litre HDi FAP 112 Euro 5 diesel engine reduces CO₂emissions to 98 g/km.  This engine option will also be available with either a six-speed manual gearbox or a six-speed electronically controlled manual gearbox (EGC). This will give the New Peugeot 308 the lowest emissions in its segment.

All models feature air conditioning, ESP (Electronic Stability Programme), ABS, EBFD, EBA, front and rear electric windows with child security, remote control central door locking with deadlocks and six SMART safety airbags.

To ensure the New Peugeot 308 is as environmentally efficient as possible all factors affecting CO₂emissions have been optimised;

• Overall weight reduced by 25 kg on average on all models
• Fitment of new 16” ultra low rolling resistance tyres
• Optimisation of all engine options (VTi, THP petrol and HDi diesel engines to Euro5)
• Cx of 0.28 for the low consumption models – Record for this segment

This also enables the New Peugeot 308 HDi FAP 92 model, fitted with a five-speed manual gearbox, to emit CO₂ emissions of only 110 g/km.

At launch four petrol and four diesel engines will be available.

The New Peugeot 308 will be launched at the 2011 Geneva Motor Show and go on sale in the UK in May. The new range will start from £15,245 on-the-road with an improved standard specification to the current model.

*The 98 g/km CO₂ 308 1.6 litre e-HDi FAP 112 model will be class leading in its segment and is pending approval, and will be available from summer 2011