The Toyota Auris HSD Full Hybrid Concept will take centre stage for Toyota at the 2009 Frankfurt Motor show.

The concept represents a milestone in Toyota’s strategy: introducing Toyota’s full hybrid technology to a mainstream model, and the first step in the deployment of Hybrid Synergy Drive across the company’s model range.

The new Prius Plug-in Hybrid Concept will also make its world premiere in Frankfurt. Prius Plug-in Hybrid expands the capabilities of Toyota’s full hybrid technology, enabling pure electric operation for short-range day-to-day transportation. In early 2010, an extensive field trial in Europe will see over 150 units being leased to selected fleet customers.

Frankfurt will also stage the European Premiere of the iconic, all-new Toyota Land Cruiser, which will go on sale in the fourth quarter of 2009.

Two customised iQ show cars, iQ for Sports and iQ Collection, will also be on display.