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The Aston Martin Cygnet Concept is a
bold step towards a new form of transportation; the luxury commuter car,
a form of personal transportation that sees the company's core values
engage with a new environment.
The Cygnet Concept enhances the marque,
pointing to a future of ongoing innovation, design and technology;
allowing Aston Martin customers a greater degree of freedom without
compromising the levels of design, quality and innovation that embody
the brand.
An Aston Martin delivers the pleasure
and exhilaration of driving combined with an appreciation of
craftsmanship, design and technology. But Aston Martin is also about
innovation, forging new links and associations; and bringing the brand's
qualities to new sectors of the market.
“Many of our customers have a need for
a small car for urban and city use,” says Aston Martin Chief Executive,
Dr Ulrich Bez, “The Cygnet Concept brings intelligence, innovation and
artistry to the small car market. The Cygnet Concept represents the
natural choice for those customers looking for a premium commuter car.”
“Our past, our future and our backbone
will always remain sports cars, but the Cygnet Concept will support this
by offering our customers a greater degree of freedom in the urban
context.”
The Cygnet Concept is the result of a
unique and intelligent collaboration, the coming together of two
companies that are leaders in their respective fields. The project has
required a close intellectual and engineering partnership, resulting in
an inventive solution that unites volume and niche automotive
engineering.
Aston Martin has always understood the
importance of an emotional engagement with its products. As the company
continues to innovate and diversify its product portfolio, emotional
design will remain at the heart of its strategy, be it through the
exhilarating sound of a V12 engine, the unmistakeable silhouette of an
Aston Martin sports car or the quality, craftsmanship and skill that is
evident in an Aston Martin interior. The Cygnet Concept exemplifies this
latter attribute, demonstrating the high levels of detail design and
craft that are integral to every Aston Martin, presented within a
compact and highly advanced technological package.
The Cygnet Concept is a demonstration
of Aston Martin's unrivalled skill at creating hand-crafted interiors.
The rich blend of hand-stitched leather, Alcantara and aluminium is
shared with Aston Martin's sports cars. The company's extensive
experience of traditional processes and richly detailed craftsmanship
gives each Aston Martin a unique feel, bringing together detailed design
work, high technology and exquisitely tactile materials.
As a luxury commuter car that can slip
easily and unobtrusively into the city, the Cygnet Concept is a highly
intelligent solution to urban mobility. Using tried and tested
technology, together with Aston Martin's acclaimed levels of
personalisation and customisation, material quality, craft skill and
tactile delight, the Cygnet Concept is innovative and forward-thinking,
a genuine solution for future mobility and a natural partner for Aston
Martin's line-up of acclaimed luxury sports cars.
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