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With only a few
days remaining in its first
month of sales, the Honda
Insight is outselling its
competitors in the hybrid
market.
Since the
affordable hybrid car went on
sale on 4 April, 229 Insights
have been sold in the UK, ahead
of its nearest rival the Toyota
Prius (198 units). Together with
Civic Hybrid (79 units), Honda
(UK) has sold 308 hybrid family
cars this month, despite April
being known as one of the
quietest months in the sales
calendar.
“The Insight is
proving a hit with cost-savvy
consumers looking for a cleaner
car that’s more affordable,”
said John Kingston, Honda (UK)’s
Environment and Government
Affairs Manager. “More and more
people want a car that makes
sound financial sense,
especially in the current
economic climate, and the
Insight offers numerous running
cost savings such as reduced
road tax of £15 per year and
great fuel economy.”
Insight customers
will also benefit from high
residual values of 44 per cent
and exemption from the London
Congestion Charge. Company car
drivers and businesses can take
advantage of the same benefits
plus low benefit-in-kind tax,
reduced national insurance
payments and increased write
down allowance.
 Honda
expects to sell around 7,000
Insights in the UK this year.
The annual global sales target
is approximately 200,000
units. The Insight 1.3-litre IMA
SE costs £15,490 on-the-road. |
