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The essence of
the Infiniti brand distilled
into one car and then taken to
the extremes to satisfy the
world’s most demanding car
enthusiasts … this is the
Infiniti Essence.
Presented as a
concept at the International
Motor Show of Geneva, Essence is
a celebration of Infiniti and
its 20 years history as a
creator of performance cars.
But equally it is an inspiring
exploration into the brand’s
future.
The dramatic
design, technology and
performance statement is a
600PS, petrol/electric hybrid
coupe with rear-wheel drive.
What Essence is not is merely an
indulgent birthday present from
Infiniti to itself.
This concept
embodies Infiniti’s core values
as an inspiration for the future
as much as a celebration of the
past. Essence showcases many of
the technologies, including
hybrid, and design cues that
will distinguish Infiniti
production cars of the coming
years. And by steering
Infiniti’s guiding principle of
“Inspired Performance” into the
luxury super-coupe market for
the first time, it reaffirms
Infiniti’s place among the
world’s most exclusive and
vibrant car brands.
The concept
called for a very clear
understanding of who the
super-luxury coupe’s potential
customers would be.
Painstakingly, Bancon and his
team of advanced product
planners built up a picture of a
typical Essence owner. It was a
profile that showed an
uncompromising, risk-taking
42-year-old passionate about the
best things in life, but equally
passionate about not flaunting
them. “These consumers don‘t
need to demonstrate to others,”
said Bancon. “They are already
at the next step of achievement
that leads to rewarding
themselves first.”
Essence’s
drivetrain is designed to meet
the highest expectations of
owners by delivering the one
thing everyone expects of an
Infiniti – sheer driving
pleasure. In Essence that
pleasure is taken to new
heights, at the same time as
previewing an innovative green
hybrid engine.
Essence is
unusual even in the rarefied
atmosphere of the world’s
fastest road cars by being able
to call on a mighty 600PS
(592bhp). The power guarantees
high performance responses on
any road, in any situation.
Essence is not, however, an
intimidating sports racer. Like
the design, the performance is
designed to be sophisticated and
unobtrusive – performance with a
human touch.
The hybrid system
is a logical extension of
Infiniti parent group’s
groundbreaking green
commitments. It offers power
with efficiency, and high
performance with zero-emissions
running, by combining a petrol
engine with an electric motor.
These can work independently or
together as a “parallel” hybrid
system.
In congested
urban areas, the electric motor
alone is all that is needed for
Essence to glide silently
between stoplights, with no
tailpipe emissions.
When the traffic
clears, Essence responds with a
highway performance that few
cars could match. In “power
assist” mode the full 600PS is
unleashed with both petrol and
electric power working together. |