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Home » Green Car News » Green Cars

Infiniti Essence

04 March 2009

Infiniti Essence

   

The essence of the Infiniti brand distilled into one car and then taken to the extremes to satisfy the world’s most demanding car enthusiasts … this is the Infiniti Essence.

Presented as a concept at the International Motor Show of Geneva, Essence is a celebration of Infiniti and its 20 years history as a creator of performance cars.  But equally it is an inspiring exploration into the brand’s future.

The dramatic design, technology and performance statement is a 600PS, petrol/electric hybrid coupe with rear-wheel drive.  What Essence is not is merely an indulgent birthday present from Infiniti to itself.

This concept embodies Infiniti’s core values as an inspiration for the future as much as a celebration of the past.  Essence showcases many of the technologies, including hybrid, and design cues that will distinguish Infiniti production cars of the coming years. And by steering Infiniti’s guiding principle of “Inspired Performance” into the luxury super-coupe market for the first time, it reaffirms Infiniti’s place among the world’s most exclusive and vibrant car brands.

The concept called for a very clear understanding of who the super-luxury coupe’s potential customers would be. Painstakingly, Bancon and his team of advanced product planners built up a picture of a typical Essence owner. It was a profile that showed an uncompromising, risk-taking 42-year-old passionate about the best things in life, but equally passionate about not flaunting them. “These consumers don‘t need to demonstrate to others,” said Bancon. “They are already at the next step of achievement that leads to rewarding themselves first.”

Essence’s drivetrain is designed to meet the highest expectations of owners by delivering the one thing everyone expects of an Infiniti – sheer driving pleasure. In Essence that pleasure is taken to new heights, at the same time as previewing an innovative green hybrid engine.

Essence is unusual even in the rarefied atmosphere of the world’s fastest road cars by being able to call on a mighty 600PS (592bhp). The power guarantees high performance responses on any road, in any situation. Essence is not, however, an intimidating sports racer. Like the design, the performance is designed to be sophisticated and unobtrusive – performance with a human touch.

The hybrid system is a logical extension of Infiniti parent group’s groundbreaking green commitments. It offers power with efficiency, and high performance with zero-emissions running, by combining a petrol engine with an electric motor. These can work independently or together as a “parallel” hybrid system.

In congested urban areas, the electric motor alone is all that is needed for Essence to glide silently between stoplights, with no tailpipe emissions.

When the traffic clears, Essence responds with a highway performance that few cars could match. In “power assist” mode the full 600PS is unleashed with both petrol and electric power working together.

 

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