Aston Martin is pleased to confirm that the Cygnet luxury city car –
originally shown as a concept car in March - is to go into production in
2011 at the company’s Gaydon headquarters in Warwickshire.
The Aston Martin Cygnet is a city car that sets a new benchmark for
compact luxury, building upon nearly a century of experience building
high performance sports cars, luxurious long-range grand tourers, and
extremely competitive racing machines.
Cygnet demonstrates Aston Martin's commitment to innovation and
integrity.
“It is time to think differently. Aston Martin is honest and we don’t
make compromises” says Aston Martin CEO Dr Ulrich Bez.
“Whatever we do, we do right. If we do performance, we do
performance; we don’t downsize or compromise our sports cars. The Cygnet
needs to satisfy the demands of emissions and space. It is a car without
compromise, just like every other Aston Martin.
“Our customers need a small car for urban and city use, and they want
the right tools for the right job, to downsize creatively without
compromising intelligence, artistry and personality.”
Cygnet expresses a simple but fundamental idea: in the modern city,
scale equates to speed and freedom. At just three metres long, the
Cygnet gives the driver a new dimension of freedom, able to slot into
gaps in traffic, exploit the smallest parking spaces, consume the least
fuel and emit the lowest emissions, all while delivering exceptional
levels of quality and comfort.
“Cygnet is small but luxurious, an Aston Martin tailor fit for the
city,” says Marek Reichman, Aston Martin's Director of Design. With an
almost unlimited palette of materials, colours and textures, each
hand-finished Cygnet will be truly unique, a personalised space within
the city. “Luxury is not constrained by scale.”
Cygnet is a product of Aston Martin's unrivalled experience in craft,
technology and design. The future city will present a very different
luxury brand landscape, as social change and legislation increases the
division between urban and anti-urban product categories. With the
Cygnet, Aston Martin will be at the forefront of these changes, ensuring
the company's enduring brand image will continue to prosper in new
market conditions.
Dr Ulrich Bez continues: “The Cygnet is designed to support our
sports cars by providing a greater degree of freedom in the urban
context; it is a very special car, a premium but compact package with
heart, soul and personality.”
The Cygnet, a tailor fit solution for the city, will help drive Aston
Martin into the future. “This car is reality; Cygnet is the natural
choice for those who want a premium, bespoke commuter car.”
Further details on the Aston Martin Cygnet including pricing and
specification will be announced later this year. The Cygnet will be the
eighth major production car Aston Martin has introduced at its
state-of-the art factory since 2004, offering further evidence of the
company’s ongoing commitment to British manufacturing, backed-up by a
dedicated local workforce and supplier network.
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