A series of visionary designs in a
Citroën sponsored project have been unveiled at the Royal
College of Art’s Interim Degree Show in London. The Double
Challenge project required RCA MA second year students to
design a compelling ultra-compact model that could establish a
unique Citroën e-vehicle aesthetic for the future. The project
was jointly sponsored by Citroën and EXA, a France-based
aerodynamic simulation software company.
Heikki Juvonen’s E-3POD
Antistatic was chosen as the best overall design by
representatives from Citroën’s Style Centre and Electric Vehicle
Development Team. His single-seat creation is a bold and
engaging take on an urban three wheel electric vehicle. The
distinctive, aerodynamic styling features two smaller wheels at
the front with the driver sitting inside a larger third wheel
with an innovative hub-less design. As his prize, Heikki
receives a six month employment contract to work at the
prestigious PSA Design Centre in Paris.
Heikki commented; “I’m thrilled
Citroën selected my design as their favourite and I can’t wait
to work with their talented team in France. As a designer I
strive for new and better solutions. Good and sustainable
design not only improves manufacturer brand image and sales, but
can also help to preserve our environment.”
Citroën had significant
involvement throughout the Double Challenge project,
providing industry figures to lend the students their expertise
and experience, as well as organising a trip to the PSA Design
Centre and Le Conservatoire, Citroën’s in-house museum of
historic models.
Philippe Holland,
Responsable Style Graphique at Citroën, said; “We’re
delighted to be involved in this important RCA project. The
students have produced some truly exceptional ideas for the
future design of electric Citroën vehicles. This type of
powertrain is increasingly recognised as an important solution
for economically and environmentally viable urban transport; so
it’s fantastic to see the electric visions of these potential
car designers of tomorrow.”
