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One of Europe’s most high profile electric
car marketing experts has been retained by Australian electric car
systems maker, Energetique, to represent the company’s operations in the
UK and Europe. |
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Keith Johnston, who successfully launched
the Indian-made Reva G-Wiz all-electric vehicle onto London streets for
UK company GoinGreen in the mid-2000s, is widely credited for making the
Reva G-Wiz the world’s best selling electric vehicle.
Under Johnston, GoinGreen was named UK
Start-up Business of the Year 2004 and he was recognised as one of the
UK’s Top 10 Ecopreneurs 2007. He was also named among the Global Top 50
Low Carbon Pioneers of 2008. |
On November 6, Johnston began his
association with Energetique and its British engineering partner, RLE
International, by co-driving the company’s Max EV in the Brighton to
London Future Car Challenge. The Max EV, an electrified Volkswagen Caddy
Maxi long wheelbase van developed with RLE, was among 64 low emission
vehicles entered in the rally and was the biggest event of its kind ever
held.
‘The Max EV is a superb example of smooth and powerful electric
propulsion and engineering with enormous potential for fleets requiring
heavy payload capability in a Light Commercial Vehicle. The digital
systems and vehicle-to-grid development work are advanced whilst its 165
mpg equivalent fuel consumption recorded during the Future Car Challenge
is an indication of its efficiency. The vehicle is the best of its type
I have driven,’ Johnston said.
‘The collaboration with RLE and other as yet unnamed partners means that
we will offer fleets anything from a best-in-class LCV, to a combined
mobility and energy solution designed to move company fleets towards
zero carbon, energy self-financing operations.’ Johnston said.
Dr Phil Coop, CEO of Energetique based in Armidale, NSW, said:
‘Energetique and RLE have received a dozen enquiries about the vehicle
and its electronic systems, including one from a major car maker and
another from a global electronic systems manufacturer. Keith’s
experience will be invaluable in helping us enter the European EV market
with our advanced technologies.’
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